SELECO (ZANUSSI) Mod. SP170 YEAR 1974.

A very uncommon tellye by form and design.

More like a space age design instead a classic very common rectangular wooden box.

Even with this form it's a wooden cabinet basis.

The SELECO SP170 is a B/W portable tellye and with this pretty unique all round form and design has 17 Inches B/W screen and 4 programs with mechanic push button with integrated potentiometers for search tuning in each button.
The use of voltage-variable diode-capacitors, such as varactor diodes, permits the electronic tuning of radio receivers and television receivers by the use of DC control voltages; so that the tuning elements no longer need to be intimately associated with the tuner. Thus, the tuned circuits of the tv receivers may be located remotely from the devices used to provide the necessary DC tuning voltages. In addition, the compact size of the voltage-variable diode-capacitor tuning circuits makes it desirable to use such tuning circuits in many tv applications which formerly used mechanically adjusted variable capacitors or the like as the tuning elements.

To employ voltage-variable diode capacitors in pushbutton tvs, however, especially in multiband pushbutton tv sets , a problem exists in providing a "memory," so that operation of a pushbutton will provide consistent tuning of the tv receiver to the station which is to be selected by that pushbutton. In addition it is necessary to provide some means for providing the initial tuning of the tv receiver for each pushbutton location in a manner which is reliable and inexpensive.

The SELECO SP170 is designed by Luigi Giovanni Molinis (Udine, 26 April 1940)  an Italian designer and architect who lives and works in Pordenone.
A man of the mountains, deeply attached to Carnia, where his family was born and where he left off whenever he could, Luigi Molinis was born in Udine in 1940 and, after finishing high school, moved to Venice to attend the faculty of architecture.

He graduated in architecture from the IUAV University of Venice in 1968. He is a lecturer in post-diploma and post-graduate training courses and since 2003 has been a lecturer in Industrial Design in the degree course in Architectural Sciences at the University of Udine. He lectures and participates in design workshops.

From 1969 to 1979 he was responsible for the design sector at Sèleco (Zanussi Group) in Pordenone. In 1970 he designed a series of televisions with innovative aesthetic features, followed by numerous ranges of televisions both for Zanussi and for its Italian and foreign contractors. He has also designed high-end radio and video door phones, video recorders and hi-fi stereo systems.

Designer and freelance architect since 1980, he has continued to design in the industrial sector, especially in the electronics sector: optical pens, video terminals, car dashboards, electric water heaters, television tuners, sanitary and bathroom furnishings, furniture, air conditioners and fan coils, prototypes of glasses, etc.. He has also designed exhibition stands, shops and various buildings.

He was one of the first designers in Friuli-Venezia Giulia to be a member of Adi (Association for Industrial Design), in which he has been involved with numerous conferences, meetings and conferences at industrial and trade associations to spread the "culture and art of design".

He has written and published several essays on these topics: Tocchi, spunti, iperboli nel design del Friuli-Venezia Giulia (Ellerani ed., 1998); Conversazioni sul design (Campanotto ed., 2002); a monograph Il sistema ufficio: scenari per il futuro in Blue Industry n. 4 - Learning by doing (Fantoni Group,) and a study on the semantics of the arts in Friuli, entitled "Survey on signs".

An original designer, he collaborated, very young (1957-1958), with the weekly La Domenica del Corriere and, in the 1980s, with Linus and Humor Grafic. In 2004, published by Vivacomix, the book Luigi Molinis was published, outboard projections (with the favor of the moon), signed by Paola Bristot, which brings together much of the activity of designer and illustrator of Molinis.

He is also the author of short stories and poems. In 1979 he published the book of lyrics Microlenti (Rebellato ed.) and in 2006 a collection of poems and drawings entitled Liturgie del messere (Public Library of Pordenone).

As part of the cultural event PordenoneLegge 2006, book festival with the authors, was dedicated to him an exhibition at the local civic library entitled: Luigi Molinis. Liturgies of malaise. Exhibition of drawings and poems (21-29 September 2006, Biblioteca civica di Pordenone).

In the 2008 edition of the same event is presented its latest publication: Il traumaturgo (Libreria al Segno ed.), a volume of tales with the reproduction of some oil paintings, painting being another of its channels of expression.

On December 9, 2008, on the occasion of the 142nd anniversary of the foundation of the Workers' Society of Pordenone, he was awarded the prestigious prize for his career.

In the summer of 2011 the City of Pordenone dedicated a solo exhibition at the Museum of Contemporary Art Armando Pizzinato and in 2012 he was awarded by the Propordenone of the San Marco Prize.

In 2017 he designed the monument to Cardinal Celso Costantini located in the square of the same name in Pordenone.

REX Sèleco / Zanussi (WAS)
Zanussi was an Italian producer of home appliances that in 1984 was bought by Electrolux ^[1]. Zanussi is a leading brand for domestic kitchen appliances in Europe. Products have been exported from Italy since 1946.

The Zanussi Company began as the small workshop of Antonio Zanussi in 1916. The enterprising 26-year-old son of a blacksmith in Pordenone in Northeastern Italy began the business by making home stoves and wood-burning ovens.
After his father death in 1946 “Lino Zanussi” became the President of the company.
In the early 1970s Zanussi sold a lot in the UK and for some time after under the “Zoppas” brand, name which had been acquired, making Zanussi the first largest Italian appliance maker. They also produced washing machines Hotpoint for Hotpoint at this time which were very reliable and highly rated by users and engineers.
In the late 1970s and into the early 1980s the company had a range of washing machines which used an induction motor with a clutch pulley system. Again this range proved extremely popular and very reliable.
During this period Zanussi Professional, the catering range of appliances for commercial use, became a separate division in its own right.
In the early 1980s Zanussi launched the Jetsystem washing machine range to great acclaim whilst at the same time running the “Appliance Of Science” advertising campaign which is acknowledged as one of the most successful marketing campaigns of all time, in fact still remembered by many today. This gave the brand the impression of being forward thinking and innovative.
Zanussi has recently been rebranded as Zanussi-Electrolux in line with many other Electrolux brand names. Since that time many Zanussi appliances share common components and parts with the rest of the Electrolux range, primarily Electrolux, Tricity Bendix and AEG although it is worth noting that the “John Lewis” branded machines sold by the John Lewis Partnership in the UK are effectively rebranded Zanussi appliances.
In the late 1980s Zanussi launched the split tank design known as the “Nexus Tub” design which endures to this day with little change. The tub, base and certain other parts are made from a plastic material known as “Carboran” which can be re-used several times if recycled. To this day neither Zanussi or Electrolux has provided any way to return this material for recycling purposes.

Up until the end of the 1980s Zanussi service was run from Slough and was a network of independent repairers who gave an unparalleled service level. It is generally acknowledged within the industry that this service network was the best that there has ever been in the UK.
In the early 1990s Electrolux instigated amalgamating all its UK brands under one service entity. This entity was split, dependent on region, between the Zanussi service agents and the local Electrolux Service Centre. In general those in a high population density area where given to the Electrolux employed centres. Tricity Bendix, Electrolux and AEG as well as Zanussi were all to be serviced by the one network.
This was changed in the late 1990s and early 2000s as Electrolux sold or gave away the regional service centres, generally to the existing management or to area managers to run as independent businesses.
This service network was rebranded and became Service Force which still exists today but is, once again, all operated by independent service companies who repair and supply spare parts for all of the brands.


Stern / REX / Zanussi / Seleco (WAS) is an electronics company based in Pordenone, Friuli Venezia Giulia, Italy. It is part of Super//Fluo, who bought the rights in August, 2006, along with Brionvega and Imperial.


Sèleco was born as in 1965 as a spin-off from the home appliances maker Zanussi. In the first years of his life, Seleco produced almost black and white televisions with the Zanussi or Rex brand. The company was being sold in 1984, and was first acquired by Gian Mario Rossignolo. He first became president and then main stockholder.
During the 1980s, the company launched worldwide marketing campaigns and began sponsoring some of the most famous Italian soccer team, such as Lazio A.S..
During the '90s, the company was mainly concentrated on the production of pay-tv decoders, but in 1993 suffered from a loss of competitivity. With the intent to reshape its position and to get gave new life to the company, Gian Mario Rossignolo bought Brionvega from the Brion family, the founder. This attempt get to nowhere, so the company was forced to declare failure in 1997. During the years, Sèleco has passed through ups and downs, at the end being overcome by the continuous changes in the electronics world.
After the crack-down, the company and all its interests were bought by the Formenti family. That gave life to the Seleco-Formenti Group, owner of the rights for the brands Sèleco, Rex, Phonola, Imperial, Stern, Phoenix, Televideon, Kerion and Webrik.
The Formenti family re-launched the company with the production of CRT-TVs. In 2000, the company suffered of a strong crisis, following the price dumping made by Turkish manufacturers. That seems to led to end of the Sèleco and Brionvega story, as the Sèleco-Formenti Group was forced to liquidation.
In 2004, the rights for the radio branch were bought by Sim2 Multimedia, and all the television interests (for the brands Sèleco, Brionvega and Imperial) were acquired by Super//Fluo in August 2006.

THIS INDUSTRY IS TODAY DEAD !!!!

Some References:

"Twenty completed the acquisition of Sèleco". Home Appliances World. Milan: Tecniche Nuove. 27 December 2016. Retrieved 20 May 2019.
"Cessione Società" (Press release) (in Italian). A.S. Pro Piacenza 1919. 29 June 2018. Retrieved 9 September 2018.

Del Giudice, Elena (28 September 2017). "Una romana di 78 anni è la proprietaria della nuova Sèleco". Messaggero Veneto (in Italian). Retrieved 20 May 2019.

"Pro Piacenza, la società passa alla Seleco". Corriere dello Sport - Stadio (in Italian). 29 June 2018. Retrieved 13 August 2018. 
 
^ "Grazie a finanziamenti agevolati arrivano alla Sèleco 102 miliardi", articolo di Repubblica del 28 dicembre 1984 ^ "L'Electrolux minaccia la vendita della Sèleco", articolo di Repubblica del 13 novembre 1987 ^ "La Sèleco a Rossignolo e la REL va in pensione", articolo di Repubblica del 1º marzo 1991 ^ "A Sèleco il controllo della spagnola Elbe", articolo del Corriere della Sera del 18 marzo 1992 ^ "Terminato l'aumento di capitale della Sèleco", articolo del Corriere della Sera del 6 agosto 1994 ^ SELECO: COMPLETATO AUMENTO DI CAPITALE, Adnkronos, 3 agosto 1994. URL consultato il 30 giugno 2018 (archiviato il 30 giugno 2018). ^ "Sèleco, al via il rilancio anche i dipendenti soci", articolo del Corriere della Sera dell'8 settembre 1994 ^ SELECO RICAPITALIZZATA CHIAMA ALLA PRESIDENZA MARIO BORTOLUSSI, la Repubblica, 8 settembre 1994. URL consultato il 30 giugno 2018. ^ 2000/536/CE: Decisione della Commissione, del 2 giugno 1999, relativa all'aiuto di Stato concesso dall'Italia all'impresa Seleco SpA, EUR-Lex - 32000D0536 - EN. URL consultato il 21 gennaio 2018 (archiviato il 21 gennaio 2018). 

«[...] il fallimento di Seleco era stato dichiarato in data 17 aprile 1997 [...]». ^ "Super//Fluo in liquidazione. In ansia i 96 lavoratori", articolo del Messaggero Veneto del 4 marzo 2009 ^ "È A-Data uno dei partner dell'ex Sèleco", articolo del Messaggero Veneto del 28 marzo 2009 ^ "Terzo fallimento Sèleco, a casa in 97", articolo de Il Giornale del Friuli del 17 ottobre 2009 ^ Twenty acquisisce il marchio Sèleco, Editoriale Duesse-Cons. Electronics, 21 dicembre 2016 ^ Rinasce la Sèleco, previste 50 assunzioni, Messaggero Veneto, 5 aprile 2017 ^ Trieste, Sèleco sbarca in Porto vecchio del 26 settembre 2017 ^ Sèleco, il tribunale di Milano dichiara il fallimento del 16 maggio 2019 ^ Domani in campo con SELECO, articolo di sslazio.it del 29 aprile 2017 ^ Sèleco sponsor ufficiale, articolo di sslazio.it del 2 maggio 2017 ^ Cuore Napoli Basket, è ufficiale la partnership con Sèleco, articolo di iamnaples.it dell'11 maggio 2017 ^ Sèleco è il nuovo title sponsor della Nuoto Catania, articolo di seleco.it del 27 luglio 2017 ^ Presentati gli sponsor della maglia ufficiale 2017/2018, articolo di uspontedera.it del 26 agosto 2017 ^ Sèleco rafforza il legame con la S.S. Lazio posizionando il marchio Easy Life sul retro maglia, articolo di sslazio.it dell'11 agosto 2017 ^ Sèleco Home è Main sponsor dell’Unione Sportiva Salernitana 1919, articolo di seleco.it del 25 agosto 2017 ^ COMUNICATO STAMPA Archiviato il 29 giugno 2018 in Internet Archive. - propiacenza.it, 29 giu 2018 ^ Sèleco nuovo sponsor di UYBA Volley! - legavolleyfemminile.it, 1 sett 2018.

Bibliography on Luigi Molinis

    "Omnibook 1, 2, 3, 4 (Magnus Ed.)
    "T. Palmizi", The sanitary appliance and the design (Peg)
    Architecture in Western Friuli 1945-95 (Image Library)
    Builders of the newspaper - Designers of the FVG (Image Library)
    "Mode 165, 170
    "Domus" Nos. 715, 822, 824, 767
    "Bathroom and accessories" No 131,153
    "Industry Style" No. 9
    "Parameter" No 234
    "Il Sole-24 ore/Magazine" 9.9.2000
    "Gad" No. 116.
    "Interiors" Nos. 424, 466.
    "GdA" No. 6-1992.
    "Blue and Red" Nos. 29, 112.
    "Design Journal" - Seoul 1889-90
    "Home Friend" 11/88-2/92
    "Design: a jellyfish in a radiator", Twenty-four, no. 4, 8.4.2006
    P. Bristot. Luigi Molinis, Outboard projections, (with the favor of the moon), Vivacomix 2004
    Ivo Boscariol, Marco Minuz (ed.). Luigi Molinis, Niente centrini sul televisore, Silvana Editoriale 2011
    Giancarlo Pauletto. Molinis: liturgies of malaise, Pordenone, Civic Library, 2006, pp. 45
    Interiors n.614 9/9/2011 "The design of restlessness" by Virginio Briatore.

Links and insights:

• Luigi Molinis. Liturgie del malessere (PDF), su comune.pordenone.it. URL Loaded atl 10 novembre 2006 (archiviato dall'url originale il 27 settembre 2007).
• Pordenonelegge.it.