NAONIS (ZANUSSI) KN723 23" YEAR 1967.

The NAONIS (ZANUSSI) KN723  23"  is a 23 inches (59cm) B/w television with 3 programs keyboard selector tuner for both VHF and UHF channels.
The mechanical turret approach to television tuning has been used almost exclusively for the past 60 years. Even though replete with the inherent disadvantages of mechanical complexity, unreliability and cost, such apparatus has been technically capable of performing its intended function and as a result the consumer has had to bear the burdens associated with the device. However, with the " recent "  Broadcast demands for parity of tuning for UHF and VHF channels, the increasing number of UHF and cable TV stations have imposed new tuning performance requirements which severely tax the capability of the mechanical turret tuner. Consequently, attempts are now being made to provide all electronic tuning to meet the new requirements. The present invention relates to a pushbutton tuner for radio sets, television sets and other apparatus, and particularly for TV  sets or the like. A pushbutton tuner of this type presents a plurality of pushbutton assemblies mounted on the tuner frame for in and out movement, each one of these pushbutton assemblies carrying adjustable memory means for recalling a memorized broadcast frequency when the pushbutton assembly is pushed inwardly. Conventional pushbutton tuners comprise a plurality of pushbutton assemblies arranged side by side and parallel to each other, longitudinally slidable inside a tuner frame, and each carrying an abutment member which can be angularly adjusted around an axis which is perpendicular to the plane of the pushbutton assembly, and is associated to means for locking or unlocking same so as to adjust its angular position at will and maintain such position once adjusted. Each pushbutton assembly cooperates, by means of its abutment member, with the inclined edges of a V-shaped notch obtained in a control bar transversely arranged with respect to the pushbutton assemblies, said control bar being operatively associated to the tuner group of the radio set, so as to actually control same as a consequence of its longitudinal movement promoted by the insertion of any pushbutton assembly and by the consequent action of the abutment member on the inclined edge of the V-shaped notch. In the known pushbutton tuners, the abutment member consists of a pin which is mounted angularly adjusted on each pushbutton assembly. Whenever a pushbutton assembly is pushed inwardly to select a predetermined frequency, the abutment pin rests, at the end of the inward movement of the pushbutton assembly, in the vertex angle of the associated V-shaped notch of the control bar. In this end position, the abutment pin normally results to be inclined with respect to the longitudinal axis of the pushbutton assembly and consequently also inclined with respect to the thrust force exerted by the pushbutton assembly. Consequently, a component of the said thrust is transmitted from the abutment pin to the control bar, in the longitudinal direction of the said control bar, and tends to longitudinally shift said control bar. As a consequence, in the pushbutton tuners of this type, the tuning cannot be very accurate, also in consideration of the fact that most of the times the pushbutton assemblies are pushed, by the user, with great force.

It has an unusual design for analog commands knob location with a front steel plate on a dark blue front mask.


This set is based on electronic tube technology, and it has tuning program preselection with mechanic variable tuning assy's.
A colored bar provides an optical view signal during searching.

Was first ZANUSSI Models series using a hybrid chassis BS110 with tubes and few transistors.

 It's brand name is NAONIS which was part of the group Industry ZANUSSI and was more recognizeable for domestic appliances (washing machines) rather than tellyes.


The name comes from the Latin "Portus Naonis" meaning the port on the river Noncello (Latin Naon) , the name of Pordenone province of northeast Italy in the Friuli-Venezia Giulia region.



 (Televison set kindly donated to me by Marshal Elia Z.)

Zanussi was an Italian producer of home appliances that in 1984 was bought by Electrolux . Zanussi is a leading brand for domestic kitchen appliances in Europe. Products have been exported from Italy since 1946.

The Zanussi Company began as the small workshop of Antonio Zanussi in 1916. The enterprising 26-year-old son of a blacksmith in Pordenone in Northeastern Italy began the business by making home stoves and wood-burning ovens.
After his father death in 1946 “Lino Zanussi” became the President of the company.
In the early 1970s Zanussi sold a lot in the UK and for some time after under the “Zoppas” brand, name which had been acquired, making Zanussi the first largest Italian appliance maker. They also produced washing machines Hotpoint for Hotpoint at this time which were very reliable and highly rated by users and engineers.
In the late 1970s and into the early 1980s the company had a range of washing machines which used an induction motor with a clutch pulley system. Again this range proved extremely popular and very reliable.
During this period Zanussi Professional, the catering range of appliances for commercial use, became a separate division in its own right.
In the early 1980s Zanussi launched the Jetsystem washing machine range to great acclaim whilst at the same time running the “Appliance Of Science” advertising campaign which is acknowledged as one of the most successful marketing campaigns of all time, in fact still remembered by many today. This gave the brand the impression of being forward thinking and innovative.
Zanussi has recently been rebranded as Zanussi-Electrolux in line with many other Electrolux brand names. Since that time many Zanussi appliances share common components and parts with the rest of the Electrolux range, primarily Electrolux, Tricity Bendix and AEG although it is worth noting that the “John Lewis” branded machines sold by the John Lewis Partnership in the UK are effectively rebranded Zanussi appliances.
In the late 1980s Zanussi launched the split tank design known as the “Nexus Tub” design which endures to this day with little change. The tub, base and certain other parts are made from a plastic material known as “Carboran” which can be re-used several times if recycled. To this day neither Zanussi or Electrolux has provided any way to return this material for recycling purposes.

Up until the end of the 1980s Zanussi service was run from Slough and was a network of independent repairers who gave an unparalleled service level. It is generally acknowledged within the industry that this service network was the best that there has ever been in the UK.
In the early 1990s Electrolux instigated amalgamating all its UK brands under one service entity. This entity was split, dependent on region, between the Zanussi service agents and the local Electrolux Service Centre. In general those in a high population density area where given to the Electrolux employed centres. Tricity Bendix, Electrolux and AEG as well as Zanussi were all to be serviced by the one network.
This was changed in the late 1990s and early 2000s as Electrolux sold or gave away the regional service centres, generally to the existing management or to area managers to run as independent businesses.
This service network was rebranded and became Service Force which still exists today but is, once again, all operated by independent service companies who repair and supply spare parts for all of the brands.................

 ..........................when the president Lino Zanussi died in a plane crash in June 1968 - Zanussi
Industries was the first Italian manufacturer of white goods and employs approximately 13000 employees.

When the Zanussi group of Pordenone lives a first phase of  financial stress then Lamberto Mazza, who succeeded Lino Zanussi, decides to liquidate some social funds with share capital held by Guido Zanussi  causing an outlay of 16 billion lire of that era.

Despite the Huge outlay to cope with such a withdrawal, the group aquired, in the course of 1970, competitor like Zoppas the other big Italian manufacturer of household appliances, which was,
significantly in debt due of an acquisition of Triplex in Solarolo and a construction of the new plant in Susegana.

The Zoppas, whose factories were located in Conegliano Veneto (TV), has a history quite similar to Zanussi: it is in fact founded by Ferdinand Zoppas in 1926 as an artisan company repair of wood-burning stoves and then spread widely and rapidly under the leadership of his sons Augusto and Gino.

Zanussi president, Lamberto Mazza, alleged a plan to achieve an optimal size to compete at the European level if not the world, strengthening the shares held by Zanussi on the Italian market to avoid  the entry of foreign competitors (in particular the U.S. Westinghouse).

The Financial stress imposed on Zanussi by acquisition of Zoppas and, simultaneously, the increase in the incidence both of labor costs and reasons of rise up of activity intensity (In the space of a short pass from 13,000 employees to 24,000 units?)  is faced with:

a. the sale to the German AEG-Telefunken
an amount equal to 25.01% of the Zanussi S.p.A.
(The operational holding company of the group)

(The share of ownership AEG-Telefunken is subsequently recognized in 1978 by Voet-Alpine.)


b. to loans from Italian Istituto Mobiliare
(IMI);

c.
about a loan of about two hundred million marks
disbursed in 1974 from Dresden Bank.

The union conflicts, the impact of labor costs (in 1974 Zanussi occupies nearly 31,000 employees), the Debt contract with institutions credit and the first oil shock induce Lamberto Mazza to start a rapid process of diversification The core of this strategy is, however, the belief that the market of appliance White has come to its stage of maturity, with a saturation level  and the consequent reduction of typical viability.

Therefore, in this back of years Zanussi invests substantial financial resources to acquiring control of businesses;

(The process of growth of Zanussi,  nevertheless sees the creation of new realities companys as a result of corporate spin-offs.

Considering, for example,

Zanussi Grandi Cucine SpA, Zanussi Grandi Impianti
SpA, Air Zanussi SpA, Zanussi Components for Construction SpA, the Industrialised Building ZanussiFarsura SpA to subsidiaries Iberian Zinsa-Zanussi Industrial SA Compania SA and Industrias Electrodomesticas,
and Lastly Anglo-Saxon Iaz International Ltd., was established in 1979
well as the company insurance and financial intermediation
group, called Infinas S.p.A.) with few exceptions   activities not related with the core business.

In particular, remembering the concentrations of corporate sectors relating to paper (Paper Mill Galvani SpA, Cartopiave SpA and subsidiaries Cartosud and Silica), electronic (Ducati Electrical, Electronics-Inelco), construction (Seicom-Building for Integrated Components SpA), metallurgical (Smalteria and Metallurgical Veneta SpA), hotel (Borsa SpA) of furniture (Galvani Porcelain SpA, Sambuceto SA, Meson's Spring SpA SpA and its subsidiaries and Pagnucco SpA), components (Ilpea Gomma SpA), photographic equipment ( Fotomec San Marco SpA) of entertainment
(Udinese Calcio SpA) and solar photovoltaics.

(The investments of Zanussi happenned sometimes even in the indirect form
 which is made through the CISVE (Industrial Consortium
Economic Development), founded by Lamberto Mazza in quality of
President of the association of Industrialists of Pordenone, as well, since 1978, through the Industrial Finance SpA, a company financial system constituted specifically for that.)

the Organization Company is  formed in a matrix in which the divisional activities and  are then grouped into the following sections:

1.apparatus for heating;
2.components for Building;
3.solar panels;
4.apparatus Idronet (for potability of the water);
5.components;
6.apparatus different from electronic television sets.

But when the financial situation Worsened in 1983,
Zanussi family the shareholder majority, distrusted Lamberto Mazza replacing him
initially with Umberto Cuttica, former manager of FIAT,
then later with Gianfranco Zoppas, husband of Antonia Zanussi and son Lino.

The corporate reorganization plan was then prepared by the new management and was designed to focus the now scarce financial resources in the core business of group, to continue or to divest a number of activities not closely related ( Air Zanussi, Zanussi Construction Industrialized, Zanussi Electronics, Paper Mill Galvani,Pagnucco, Fotomec, New Cartopiave) , thus preparing the field for the sale of the Entire group to Electrolux, the Swedish multinational leader in field of white goods.



Stern / REX / Zanussi / Seleco (WAS) is an electronics company based in Pordenone, Friuli Venezia Giulia, Italy. It is part of Super//Fluo, who bought the rights in August, 2006, along with Brionvega and Imperial.


Sèleco was born as in 1965 as a spin-off from the home appliances maker Zanussi. In the first years of his life, Seleco produced almost black and white televisions with the Zanussi or Rex brand. The company was being sold in 1984, and was first acquired by Gian Mario Rossignolo. He first became president and then main stockholder.
During the 1980s, the company launched worldwide marketing campaigns and began sponsoring some of the most famous Italian soccer team, such as Lazio A.S..
During the '90s, the company was mainly concentrated on the production of pay-tv decoders, but in 1993 suffered from a loss of competitivity. With the intent to reshape its position and to get gave new life to the company, Gian Mario Rossignolo bought Brionvega from the Brion family, the founder. This attempt get to nowhere, so the company was forced to declare failure in 1997. During the years, Sèleco has passed through ups and downs, at the end being overcome by the continuous changes in the electronics world.
After the crack-down, the company and all its interests were bought by the Formenti family. That gave life to the Seleco-Formenti Group, owner of the rights for the brands Sèleco, Rex, Phonola, Imperial, Stern, Phoenix, Televideon, Kerion and Webrik.
The Formenti family re-launched the company with the production of CRT-TVs. In 2000, the company suffered of a strong crisis, following the price dumping made by Turkish manufacturers. That seems to led to end of the Sèleco and Brionvega story, as the Sèleco-Formenti Group was forced to liquidation.
In 2004, the rights for the radio branch were bought by Sim2 Multimedia, and all the television interests (for the brands Sèleco, Brionvega and Imperial) were acquired by Super//Fluo in August 2006.

THIS INDUSTRY IS TODAY DEAD !!!!

A good point  on good  old  B/W Televisions.....................

The Sixties was a time of great change for TV. At the start of the decade there were just monochrome sets with valves, designed for 405 -line transmissions at VHF. By the end there was 625 -line colour at UHF, with transistorised chassis that used the odd IC.

The following decade was one of growth. The "space race" had begun in 1957, when the USSR launched Sputnik 1 and terrified the Americans. Thereafter the USA began to spend countless billions of dollars on space missions. This got underway in earnest in the Sixties, with the announcement that America would be going all out to get a man on the moon by the end of the decade. There followed the Mercury series of earth - orbit missions, then the Apollo launches. Success was achieved in 1969. Most of these missions were televised, and in those days anything to do with space was hot stuff. It was inevitable that everyone wanted to have a television set. At the time an average receiver would be a monochrome one with a 14in. tube - there was no colour until 1967. It would cost about 75 guineas. 
TV sets were often priced in guineas (21 shillings) as it made the price look a bit easier on the pocket. Anyway 75 guineas, equivalent to about £78.75 in 2000's currency, was a lot of money then.  For those who couldn't, rental was a good option. The Sixties was a period of tremendous growth for rental TV. 
Much else was rented at that time, even radios, also washing machines, spin driers, refrigerators and, later on, audio tape recorders (no VCRs then). 
For most people these things were too expensive for cash purchase. 
There were no credit cards then. And when it came to a TV set, the question of reli- ability had to be taken into account: renting took care of repair costs. 

TV reliability.........The TV sets of the period were notoriously unreliable. They still used valves, which meant that a large amount of heat was generated. The dropper resistor contributed to this: it was used mainly as a series device to reduce the mains voltage to the level required to power the valve heaters. These were generally connected in series, so the heater volt- ages of all the valves were added together and the total was subtracted from the mains voltage. The difference was the voltage across the heater section of the dropper resistor, whose value was determined by simple application of Ohm's Law. 
As valves are voltage -operated devices, there was no need to stabilise the current. So the power supply circuits in TV sets were very simple. They often consisted of nothing more than a dropper resistor, a half or biphase rectifier and a couple of smoothing capacitors. If a TV set had a transformer and a full wave rectifier in addition to the other components, it was sophisticated!
 As the valve heaters were connected in series they were like Christmas -tree lights: should one fail they all went out and the TV set ceased to function. Another common problem with valves is the cathode -to -heater short. When this fault occurs in a valve, some of the heaters in the chain would go out and some would stay on. Those that stayed on would glow like search- lights, often becoming damaged as a result. Dropper failure could cause loss of HT (dead set with the heaters glowing), or no heater supply with HT present. When the HT rectifier valve went low emission, there was low EHT, a small picture and poor performance all round. CRTs would go soft or low emission, the result being a faint picture, or cathode -to -heater short-circuit, the result this time being uncontrollable brightness. On average a TV set would have twelve to fourteen valves, any one of which could go low -emission or fail in some other way. All valves have a finite life, so each one would probably have to be replaced at one time or another. The amount of heat generated in an average TV set would dry out the capacitors, which then failed. So you can see why people rented! 

The CRT could cause various problems. Because of its cost, it was the gen- eral practice to place its heater at the earthy end of the chain. In this position it was less likely to be overloaded by a heater chain fault. But during the winter months, when the mains voltage dropped a bit, it would be starved of power. This would eventually lead to 'cathode poi- soning' with loss of emission. The 'cure' for this was to fit a booster transformer designed to overrun the heater by 10, 20 or 30 per cent. It would work fine for a while, until the CRT completely expired. At about this time CRT reactivators came into being - and a weird and wonderful collection of devices they turned out to be. Regunned tubes also started to appear. You couldn't do this with the `hard -glass' triode tubes made by Emitron. These were fitted in a number of older sets. Yes, they were still around, at least during the early Sixties.



Developments................... A great deal of development occurred during the Sixties. Many TV sets and radios made in the early Sixties were still hard -wired: the introduction of the printed circuit board changed the construction of electronic equipment forever. The first one was in a Pam transistor radio. PCBs were ideal for use in transistor radios, because of the small size of the components used and the fact that such radios ran almost cold. 
They were not so good for use with valve circuitry, as the heat from the valves caused all sorts of problems. Print cracks could develop if a board became warped. If it became carbonised there could be serious leakage and tracking problems. In addition it was more difficult to remove components from a PCB. Many technicians at that time didn't like PCBs. As the Sixties progressed, transistors took over more and more in TV sets. They first appeared in a rather random fashion, for example in the sync separator stages in some Pye models. Then the IF strip became transistorised. Early transistors were based on the use of germanium, which was far from ideal. 

The change to silicon produced devices that were more robust and had a better signal-to-noise ratio. 
Car radios became fully transistorised, and 'solid-state' circuitry ceased to be based on earlier valve arrangements. Many hi-fi amplifiers had been transistorised from the late Fifties, and all tape recorders were now solid-state. 
Both reel-to-reel and compact -cassette recorders were available at this time. Initially, audio cassette recorders had a maximum upper frequency response of only about 9kHz. 
To increase it meant either a smaller head gap or a faster speed. Philips, which developed the compact audio cassette and holds the patents for the design (which we still use in 2000!) wouldn't allow an increase in speed. Good reel-to-reel recorders had a fre- quency response that extended to 20kHz when the tape speed was 15in./sec. 
This is true hi-fi. In time the frequency response of compact -cassette recorders did improve, because of the use of better head materials with a smaller gap. 
This led to the demise of the reel-to-reel audio recorder as a domestic product We began to benefit from spin-offs of the space race between the USA and the USSR. 
The need to squeeze as much technology as possible into the early computers in the Mercury space capsules used by the USA lead to the first inte- grated circuits. 
This technology soon found its way into consumer equipment. Often these devices were hybrid encap- sulations rather than true chips, but they did improve reliability and saved space. The few chips around in those days were analogue devices.  To start with most UHF tuners used valves such as the PC86 and PC88. They were all manually tuned. Some had slow-motion drives and others had push -buttons. They didn't have a lot of gain, so it was important to have an adequate aerial and use low -loss cable..............................