SCHNEIDER Type KAMA MS / 1 YEAR 1985.

THE SCHNEIDER  Type  KAMA  MS / 1 IS A Portable B/W television " Multistandard " from SCHNEIDER.

It has 12 Inches screen format and rotary switch for 11 program preselection and potentiometric tuning search with special " tool " in the tuning box / door.

It's multistandard beacause of audio carrier and video carrier variability automatically fatured.

Schneider Rundfunkwerke AG
The company has it's roots in a company founded by Felix Schneider in 1889 in Türkheim in Swabia, Germany, that manufactured industrial woodworking machinery. The company entered the audio business in 1965 by starting the manufacture of radios cabinets etc. and moved into the manufacture of other Brown Goods soon thereafter and became in particular associated with music systems in the 70's and 80's. The Schneider company was unusual for West German companies at the time in that they focused squarely on the manufacture of low budget & value products, while the rest of the electronics sector was increasingly focused on higher priced products in response to the ever increasing valuation of the German Mark. Entered the computer market in 1984 when they started marketing Amstrad computers under their own name in central Europe, initially with notable success, but split up with Amstrad in 1987 when they rejected to distribute the AT compatible computers that the latter company was introducing at the time as they thought they where unsellable, but rather decided to hire the entire European design team from Commodore that had been responsible for designing the PC compatible designs Commodore had introduced a couple of years earlier in addition to the Amiga 2000. This resulted in the introduction of the Euro-PC line of computers in late 1988, an interesting designs in some respects, for instance the first PC compatible that had all hardware I/O and set-up functions controlled by the BIOS configuration program rather than having to open the computer and move jumpers around, another unusual BIOS related feature is that you could start the configuration program anytime, even when the OS was running, although innovative this line was not a resounding success but it did pave the way for Schneider to become one of the larger European computer OEM's in the 1990's. The company bought the trademark, product lines and factories of the Dual company from Thomson in 1988, this was not primarily to get the product lines but rather it appears to be in response to the need for a new trademark for some European markets, notably France, were the Schneider brand was either owned by local companies or there where very well known companies with that name operating in other business sectors. The old Dual factory in St. Georgen was closed down in 1993 after sales of turntables tumbled and the manufacture of the turntable lineup was taken over by Alfred Fehrenbacher but they are located in the same town as the original Dual Co., the Dual trademark was licensed to the Karstad retail chain in 1996 but by that time Schneider was only using the trademark in France one on hand and for record players internationally. The company's name was changed to Schneider Electronics AG at some time in the 1990's and different operations where organised into independently run divisions. In the latter years it was perhaps best known locally as a manufacturer of low and mid range televisions and video recorders but they had started manufacturing those in 1983 but in the early 1990's the Schneider Technologies AG subsidary developed some innovative TV's for professional usage, the most interesting of these being the laser TV which was based around a solid state RGB laser gun developed in conjunction with Jenoptik, this allows for huge screens without the usual multi screen/projector setups or the lack of brightness usually associated with projectors. Worsening trade conditions in the late 90's however meant that the company declared itself bankrupt on January 26 2002, TCL International Holdings bought production facilities, stocks and trademarks for 8,2 million € in September 2002 and used those to form a new company called Schneider Electronics GmbH.


 Schneider Rundfunkwerke AG Bernhard Schneider died at the age of 84. He was one of the pioneers of consumer electronics and the PC age.
 
Bernhard Schneider died at the age of 84. He was one of the pioneers of consumer electronics and the PC age.
The community of Türkheim mourns the loss of an outstanding entrepreneurial personality who has left its mark on entrepreneurs and people in the community of Valais and throughout the Lower Allgäu: Bernhard Schneider, co-founder of Schneider-Werke in Türkheim, died in 2019 at the age of 84.

The funeral took place  Friday at the wish of the deceased in the closest circle in Türkheim. Throughout his life Bernhard Schneider was not one who pushed himself into the public eye. Until the end he lived in seclusion with his family, which was always the most important thing for him. People who met Bernhard Schneider describe him as an absolute family man. And that's exactly how he ran the company together with his brother Albert: like a family. The success story of the Schneider plants in Türkheim began with wood washing machines.

The history of Schneider-Rundfunkwerke AG goes back to 1859. It started when Felix Schneider made wood washing machines in Türkheim. Chance helped the Schneiders, who initially made their money with 40 employees in Eppishausen with the production of clothes lockers for the Bundeswehr and wooden housings for music chests and relocated to Türkheim in 1960. The company and senior manager Leo Schneider then switched to the production of consumer electronics in 1965. When the long-established radio factory "Emud" closed down in 1972 and shortly afterwards the office machine manufacturer "Walther" filed for bankruptcy and the factory gates closed, the Schneider brothers took decisive action and acquired a functioning radio factory. Right from the start, the Schneiders had a feel for the wishes of broad groups of buyers.
They opted for inexpensive compact systems in which records and CD players as well as radio receivers and amplifiers were integrated. The brothers had expanded the Schneider factories into a German flagship company until the 1990s and formed it into a company with a worldwide reputation. Legendary some products that could hardly be missing in a German living room: the music showcase with record changer from the 1960s, the "Schneider Powerpack" set a benchmark in terms of design and price as a hi-fi system in the 1970s.

The "German response to cheap Asian imports" came from the Schneider plants in Türkheim The first Schneider television set from 1983 is still considered the "German answer to cheap Asian imports". Even in 1984, when the home computer market was completely new, Schneider made an exclamation mark with the Amstrad CPC646, which made the Commodore 64 a serious competitor. At the end of the 1980s, it was the Schneider Euro-PC, which for the first time also reached a broad range of buyers with a price of 1300 Deutschmarks.

Bernhard Schneider and his brother Albert were visionaries like there were very few even in inventive Germany. Proof of this: The Schneider “Ökovision” was the first TV set that was fully recyclable - and that as early as 1992. Step by step, the Schneider plants grew quietly into one of the largest employers in the region. Up to 850 employees found a job here during the company's heyday. At the height of the company's success, the brothers retired from the management.

The company had high hopes for laser technology, but they could never be realized. Then everything went downhill rapidly: The Schneider plants could no longer keep up with the development of computer technology. Bernhard and Albert Schneider had to register for bankruptcy in 2002 and sell their trademark rights to the Chinese electronics company "TCL" after they had made the jump to the stock exchange and to the top of the German hi-fi equipment manufacturers.

It also incorporated the French Thomson plants in 2004 and became one of the world's largest manufacturers of TV sets with the fully acquired “Joint Venture TCL Thomson Electronics (TTE)”. The Chinese also ceased production at the end of 2005. The business park A 96 of Finsterwalder Transport & Logistik was later built on the company premises. The end of their company was also a severe personal blow for both brothers.

Above all, Bernhard Schneider took the fate of his employees to heart, to whom he had always felt committed. Financially, the downfall of the Schneider factories is said to have hit hard on the former stock billionaires: After the fall in the price of the Schneider paper, the stock packages were no longer worth much.

Schneider Rundfunkwerke AG The end of an era......... The last television set rolled off the assembly line in Türkheim in 2005. The former manager talks about the end for Schneider Rundfunkwerke:

Ackermann remembers. The brothers Bernhard and Albert Schneider had to register for bankruptcy and sell their trademark rights to the Chinese electronics company "TCL" after they had quietly made it to the stock exchange and to the top of the German hi-fi equipment manufacturers. It also incorporated the French Thomson plants in 2004 and became one of the world's largest manufacturers of TV sets with the fully acquired “Joint Venture TCL Thomson Electronics (TTE)”.

Like the Schneider brothers, for whom the cheap competition from the Far East had ultimately put a spanner in the works, the Chinese ultimately also failed and ceased production at the end of 2005. The remaining 120 employees were sitting on the street. After that, the banks were in charge. "They used managers who had no idea about blasting and blowing and only pulled money from the company," criticizes Ackermann, who saw ten board members from 1990 to 1998, but who did the work with the tailors, "even if it was sometimes very hard and required full commitment, ”was always a lot of fun. "I still have a good relationship with Bernhard and Albert Schneider, who live in Türkheim," assures the former company boss.

From flower to bankruptcy. Michael Ackermann knows the history of Schneider-Rundfunkwerke AG dating back to 1859 like the back of his hand. It started when Felix Schneider made wood washing machines in Türkheim. Chance helped the Schneiders, who initially made their money with 40 employees in Eppishausen with the production of clothes lockers for the Bundeswehr and wooden housings for music chests and relocated to Türkheim in 1960. The company and senior manager Leo Schneider then switched to the production of consumer electronics in 1965.

When the long-established Swabian radio factory "Emud" closed down in 1972 and shortly afterwards the office machine manufacturer "Walther" declared bankruptcy and the factory gates closed, the Schneider brothers took a quick decision and acquired a functioning radio factory for a sandwich. Similar to their Fürth competitor Max Grundig, the Schneiders had a feel for the desires of large groups of buyers from the start. They opted for inexpensive compact systems in which records and CD players as well as radio receivers and amplifiers were integrated. “Department stores like Quelle and Karstadt, but also the Gütersloh book club giant Bertelsmann were among our customers,” recalls former manager Ackermann. The company placed high hopes in laser technology. "They never came true, we were put off from year to year," Ackermann is still angry today. "Our management team were not electronics engineers and therefore fully relied on the promises of the development company in Gera," he chats out of the box. Ackermann also sees a major reason for the bankruptcy in the rapid development of computer technology, “with which Schneider could no longer keep up”.

 Die SCHNEIDER Technologies Aktiengesellschaft (vormals Schneider-Rundfunkwerke AG) war ein Hersteller von Unterhaltungselektronik und Computern in Türkheim.

Die Geschichte der Schneider-Rundfunkwerke AG geht zurück auf das Jahr 1889. Felix Schneider begann in Türkheim im Unterallgäu mit der Fabrikation von Holzwaschmaschinen.

Unterhaltungselektronik:
Werbesticker der „Schneider Computer Division“ aus den 1990ern

Auf die Produktion von Unterhaltungselektronik stellte die Firma unter Firmenchef Leo Schneider 1965 um, als die ersten Musikschränke produziert wurden. Weitere Meilensteine in der Produktentwicklung waren 1971 Musik-Kompaktanlagen und 1983 TV-Geräte mit eigenem Chassis. Weitere Innovationen wie ein 500-Seiten-Speed-Videotext, der Prime Timer und Laser-TV folgten. Im Sommer 1996 stellte Schneider die Produktion im Zweigwerk in Nersingen-Straß ein.
Im Glanz vergangener Tage kann sich die deutsche Unterhaltungselektronik nicht mehr sonnen. Die Gegenwart ist ernüchternd. Heute kommen nicht einmal zehn Prozent der Fernseher, die hierzulande verkauft werden, aus deutschen Werken. Den Markt dominieren Firmen wie Samsung und LG. Vor zehn Jahren haben die Asiaten die Branche mit Flachbildschirmen revolutioniert, während die Deutschen noch an der Röhre festhielten. Nun setzen sie mit Billigpreisen Maßstäbe – auch weil sie unter viel günstigeren (Lohn-)Bedingungen produzieren. Ein Standortvorteil, der deutsche Herstellern wie ein Keulenschlag trifft. Markengeräte mit einem Meter Bildschirmdiagonale, die in Elektromärkten für 369 Euro verkauft werden, sind keine Seltenheit.
Insolvenz:

2002 stellte Schneider einen Insolvenzantrag, und im Oktober 2002 wurden die Produktionsanlagen in Türkheim, Warenbestände und die Schneider-Markenrechte an den chinesischen Elektronikkonzern TCL verkauft. 2004 fusionierte dann TCL mit dem französischen Thomson-Konzern zum weltgrößten Hersteller von TV-Geräten. Als Ende Januar 2005 die Produktion eingestellt wurde, arbeiteten noch 120 Mitarbeiter im Werk Türkheim.

Martin Runge kritisierte als wirtschaftspolitischer Sprecher der GRÜNEN-Landtagsfraktion den zuständigen Minister Wiesheu:

    "...Die „Sanierungsaktivitäten" von Staatsregierung und LfA, der landeseigenen Förderbank, waren so angelegt, dass sie von Anfang an keinen Gewinn für das Unternehmen und seine Mitarbeiter bringen konnten. Im Gegenteil: Staatsregierung und LfA sind mitverantwortlich am Niedergang und an der Zerschlagung der Schneider Technologies AG und ihrer Töchter Schneider Electronics AG und Schneider Laser Technologies AG... "

Das ehemalige Werksgelände in Türkheim wurde von einem Speditionsunternehmen aufgekauft, und im Sommer 2006 wurde mit der Demontage des Schneider-Schriftzuges die Ära der Schneider-Rundfunkwerke AG in Türkheim endgültig beendet.

  Some References:

"China's TV Maker Buys Bankrupt German Schneider", www.china.org.cn, 9 October 2002
"Defunct Audio Manufacturers - Sa to Se", audiotools.com, Schneider Rundfunkwerke AG

"Schneider Electronics GmbH.", investing.businessweek.com, Bloomberg, retrieved 17 July 2011

Einzelnachweise:

Das Ende einer Ära, Augsburger Allgemeine, 17. April 2015
Historie, Finsterwalder Transport & Logistik, abgerufen 1. Juni 2019

Walther, Die Firma und Ihre Rechner, abgerufen 1. Juni 2019

Mitbegründer der Türkheimer Schneider Werke ist tot, Augsburger Allgemeine, 25. März 2019

Schneider Gesamtkatalog 1981/82, Seite 4 bis 6, abgerufen 1. Juni 2019

Schneider Gesamtkatalog 1983/84, Seite 22 bis 23, abgerufen 1. Juni 2019

Schneider Gesamtkatalog 1993, abgerufen 1. Juni 2019

Dual Geschichte, Dual-Plattenspieler.de abgerufen 1. Juni 2019