TOP TELLY TECH FAILS TO DRIVE NEW SETS SALES !! !

Vendors promoting the wrong features,

The technologies telly makers are promoting in a bid to persuade punters to replace existing TVs are failing to excite consumers.

LED backlight technology, internet connectivity and 3D are all being pitched up by vendors in the hope consumers will splash out on new sets.

3D is being pushed in particular, but according to research carried out by market watcher DisplaySearch, it's not what buyers want.

DisplaySearch asked consumers to rate the importance of 17 factors - size, thinness, just having something new, and so on -that might affect their decision to upgrade their existing TV set. In the UK, 3D, LED and internet connectivity all fell way below the average.

Source: DisplaySearch

LED was the strongest driver, followed by internet access and, a very long way from the average, 3D.

"Even Japanese consumers, long considered to be early adopters, cited 3D as a relatively unimportant factor when deciding to buy a new TV," DisplaySearch's Global TV Replacement study says.

Factors such as lower power consumption, and thinner, lighter sets do appeal to punters, but while LED backlighting is an important factor in delivering these qualities, punters don't see it as such, DisplaySearch said.

The growth in global TV shipments slowed significantly in Q1, DisplaySearch said, falling to just a single percentage point up on Q1 2010.

Shipments fell sequentially too, which you'd expect from a quarter that follows the Christmas period, but the plunge was sharper than is usually the case, because Q4 2010 supply so outstripped demand, the researcher reckons.

During Q1, shipments of LCD and plasma tellies rose by single figures - not enough to cover a 32 per cent decline in CRT shipments.

CRTs, incidentally, still account for 13.2 per cent of world TV shipments, or did in Q1. Plasma only took 6.6 per cent. Apart from a few OLED screens and reverse-projection jobs, all the rest were LCDs.

3D sets accounted for just four per cent of Q1 telly shipments.

FURTHERMORE:

German TV Purchases Not Motivated by Cutting-Edge Features:

DisplaySearch Report Indicates 3D and Internet-TV Do Not Play a Major Role for German Consumers When Upgrading Their TVs:

Results of the recently published DisplaySearch Global TV Replacement Study suggest that German consumers barely show an interest in new technologies like 3D or Internet-TV, despite record-setting sales of new flat screen displays. Although the increase of TV sales set a new record last year with 24.4% growth, new technologies did not seem to be a driver for TV replacements. Less than 1% of interviewees in the study listed 3D as a reason for their TV upgrade and barely 1% said Internet-TV played a major role. Not surprisingly, these percentages were higher in East Asia: 6% of Indonesian buyers said 3D was one of their main reasons for a TV upgrade, and for 5% of urban Chinese buyers, Internet was an important factor.

“While it is valuable to know how often people are upgrading or adding new TVs to the home, it’s also important to understand why,” noted Paul Gray, Director of European TV Research at DisplaySearch. “Some of the findings from this study show that advanced features are not strong drivers of new TV purchases compared to fundamentals like trading up in size or getting a flat panel TV.”

I'M HAPPY...........CRT FOREVER !!!!!!!!!!!!