It's time to write about SONY ' s.
Until now i wrote about lot of fabricants but now it's time to speak for SONY and obviously about CRT's TRINITRON Television sets.
The SONY KV-2222 ET is a stereo 22 inches television set with nice speaker box and an even nice internal CHASSIS, Automatic pre-programming system for TV receivers, automatic tuning scheme for use in TV receivers includes a start/stop circuit which creates a search start signal and a search stop signal upon the receipt of a search start instruction and a detected incoming signal, respectively, a tuning voltage generator which generates a gradually varying tuning voltage under control of the search start signal and search stop signal, and a memory circuit for storing the tuning voltage from the generator when desired. The tuning voltage stored in the memory circuit is supplied to a tuner including a well known voltage-sensitive capacitance diode. .
DESIGNED BY:Hartmut Esslinger (born June 5, 1944) is a German-American industrial designer and inventor. He is known for his design company Frogdesign, particularly his work for Apple Computer in the 1980s.
Esslinger was born in Beuren (Simmersfeld), in Germany's Black Forest. At age 25, Esslinger finished his studies at the Hochschule für Gestaltung Schwäbisch Gmünd in Schwäbisch Gmünd. After vicious criticism of a radio clock he designed while in school, he started his own design agency in 1969, later renamed Frogdesign. For his first client, German avant-garde consumer electronics company Wega, he created the first "full plastics" color TV and HiFi series "Wega system 3000". His work for Wega won him instant international fame. In 1974, Esslinger was hired by Sony - Sony also acquired Wega shortly after - and he was instrumental in creating a global design image for Sony, especially with the Sony Trinitron and personal music products. The Sony-Wega Music System Concept 51K was chosen by the Museum of Modern Art, New York.
As of 1976, Esslinger also worked for Louis Vuitton.
In 1982 he entered into an exclusive $1,000,000 per year contract with Apple Computer to create a design strategy which transformed Apple from a "Silicon Valley Start-Up" into a global brand. Setting up shop in California for the first time, Esslinger and Frogdesign created the "Snow White design language" which was applied to all Apple product lines from 1984 to 1990, commencing with the Apple IIc and including the Macintosh computer. The original Apple IIc was acquired by the Whitney Museum of Art in New York and Time voted it Design of the Year. Soon after Steve Jobs' departure, Esslinger broke his own contract with Apple and followed Jobs to NeXT.
Other major client engagements include Lufthansa's global design and brand strategy, SAP's corporate identity and software user interface, Microsoft Windows branding and user interface design, Siemens, NEC, Olympus, HP, Motorola and General Electric.
In December 1990 Esslinger was featured on the cover of BusinessWeek the only living designer thus honored since Raymond Loewy in 1934. Esslinger is a founding Professor of the Hochschule fuer Gestaltung in Karlsruhe, Germany and since 2006 he is a Professor for convergent industrial design at the University of Applied Arts in Vienna, Austria. In 1996, Esslinger was awarded an honorary doctorate of Fine Arts by the Parsons School of Design, New York.
In 2009 Esslinger published A Fine Line in which he explores business solutions that are environmentally sustainable and contribute to an enduring global economy.
In recent years, Frogdesign has survived two acquisitions. In 2006 it was purchased by Flextronics. Soon afterwards it was purchased by the leveraged buyout firm KKR as part of a group several of Flextronics units and packaged into a software company called Aricent.
Prof. Hartmut Esslinger is a Master of Strategic Design with The Beijing DeTao Masters Academy (DTMA) , a high-level, multi-disciplined, application-oriented higher education institution in Shanghai, China.
Sony Corporation (ソニー株式会社, Sonī Kabushiki Gaisha) (TYO: 6758, NYSE: SNE), or commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate with revenue exceeding ¥ 7.730.0 trillion, or US$77.20 billion (FY2010). Sony is one of the leading manufacturers of electronics, products for the consumer and professional markets.
Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its eight operating segments – Consumer Products & Devices (CPD), Networked Products & Services (NPS), B2B & Disc Manufacturing (B2B & Disc), Pictures, Music, Financial Services, Sony Ericsson and All Other. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson, and Sony Financial. As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders.
Its founders Akio Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound, and also from the English slang word "sonny", since they considered themselves to be "sonny boys", a loan word into Japanese which in the early 1950s connoted smart and presentable young men.
In late 1945, after the end of World War II, Masaru Ibuka started a radio repair shop in a bomb-damaged department store building in Nihonbashi of Tokyo. The next year, he was joined by his colleague, Akio Morita, and they founded a company called Tokyo Tsushin Kogyo K.K., (Tokyo Telecommunications Engineering Corporation). The company built Japan's first tape recorder called the Type-G.
In the early 1950s, Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications, Ibuka and Morita looked to apply it to communications. Although the American companies Regency[disambiguation needed] and Texas Instruments built the first transistor radios, it was Ibuka's company that made them commercially successful for the first time.
In August 1955, Tokyo Tsushin Kogyo released the Sony TR-55, Japan's first commercially produced transistor radio. They followed up in December of the same year by releasing the Sony TR-72, a product that won favor both within Japan and in export markets, including Canada, Australia, the Netherlands and Germany. Featuring six transistors, push-pull output and greatly improved sound quality, the TR-72 continued to be a popular seller into the early sixties.
In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. It was for the TR-6 that Sony first contracted "Atchan", a cartoon character created by Fuyuhiko Okabe, to become its advertising character. Now known as "Sony Boy", the character first appeared in a cartoon ad holding a TR-6 to his ear, but went on to represent the company in ads for a variety of products well into the mid-sixties. The following year, 1957, Tokyo Tsushin Kogyo came out with the TR-63 model, then the smallest (112 × 71 × 32 mm) transistor radio in commercial production. It was a worldwide commercial success.
University of Arizona professor Michael Brian Schiffer, Ph.D., says, "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1968.
Sony's headquarters moved to Minato, Tokyo from Shinagawa, Tokyo around the end of 2006.
Origin of name
When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TKK. The company occasionally used the acronym "Totsuko" in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was "Tokyo Teletech" until Morita discovered that there was an American company already using Teletech as a brand name.
The name "Sony" was chosen for the brand as a mix of two words. One was the Latin word Sonus which is the root of "sonic" and "sound" and the other was "sonny," a familiar term used in 1950s America to call a boy. The first Sony-branded product, the TR-55 transistor radio, appeared in 1955 but the company name did not change to Sony until January 1958.
At the time of the change, it was extremely unusual for a Japanese company to use Roman letters to spell its name instead of writing it in kanji. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval.