Philips is offloading 70% of its loss-making television business as its former flagship products can no longer compete with lower-cost rivals and have dragged down profit at Europe's biggest consumer electronics firm.
The agreed 30/70 joint venture with Chinese monitor maker TPV came as Philips announced a 31% fall in first quarter profits to £122m.
The Dutch giant can sell its minority share to TPV in six years should it wish to.
BAD ! !!!!
A comment...........of a 1996 reality ..................
Philips, which seems to be a perennial walking wounded case. The company had appeared to be on the mend after a worldwide cost- cutting programme which was started five years ago when Jan Timmer took over as chairman.
But, following a sharp profits fall, with the company's first quarterly loss since 1992, a further shake up is being undertaken.
The difficulty is that the company operates in a mature market, in which prices are falling at an annual rate of six per cent. Manufacturers are competing by cutting costs to gain a larger share of static demand. It's not a situation in which any firm that does its own manufacturing can achieve much. Philips' latest plan involves an overall loss of 6,000 jobs in its consumer electronics business, with far greater reliance placed on a group of external suppliers which are referred to as "a cluster of dedicated subcontractors".
This is an approach that was pioneered many years ago by major Japanese manufacturers. Rather than make everything yourself, you rely on subcontractors who, in return, rely on you for their main source of work. It is hardly a cosy arrangement: the whole point seems to be that the major fain can exert pressure on its subcontractors, thereby - in theory - achieving optimum efficiency and cost-effectiveness. What happens when lower and lower prices are demanded for subcontracted work is not made clear.
The whole edifice could collapse. However that might be, this is the course on which Philips has now embarked. The company is also to carry out distribution, sales and marketing on a regional rather than a national basis, and has said that it will not support Grundig's losses after this year.
But Philips' chief financial officer Dudley Eustace has said that it has "no intention of abandoning the television and audio business". One has to assume that the subcontracting will also be done on an international basis, as major Japanese firms have had to do. There is a sense of déjà vu about this, though one wishes Philips well - it is still one of the major contributors to research and development in our industry.
Toshiba, which has also just appointed a new top man, Taizo Nishimoro, provides an interesting contrast. Mr Nishimoro thinks that the western emphasis on sales and marketing rather than engineering is the way to go. So the whole industry seems to be moving full circle. Taizo Nishimoro has become the first non engineering president of Toshiba. Where the company cannot compete effectively on its own, he intends to seek international alliances or go for closures. He put it as follows. "The technology and the businesses we are engaged in are getting more complex.
In these circumstances, if we try to do everything ourselves we are making a mistake." Here's how Minoru Makihara, who became head of Mitsubishi Corporation four years ago, sees it. "Technologies are now moving so fast that it is impossible for the top manager to know all the details.
Companies are now looking for generalists who can understand broad changes, delegate and provide leadership." Corporate change indeed amongst our oriental colleagues. Major firms the world over are facing similar problems and having to adopt similar policies.
In a mature market such as consumer electronics, you have to rely on marketing to squeeze the last little bit of advantage from such developments as Dolby sound and other added value features. The consumer electronics industry has been hoping that the digital video disc would come to its aid and get sales and profits moving ahead.The DVD was due to be released in Sept 1996 , but we are unlikely to hear much more about it yet awhile. There's no problem with the technology: the difficulty is with licensing and software. There is obviously no point in launching it without adequate software support. But the movie companies, which control most of the required supply of software, are concerned that a recordable version of the disc, due in a couple of years' time, would be a gift to pirates worldwide. Concessions have been made by the electronics industry, in particular that different disc formats should be used in different parts of the world. But a curious problem has arisen.
The other main use of the DVD is as a ROM in computer systems. For this application flexible copying facilities are a major requirement. But the movie companies are unwilling to agree to this. At present the situation is deadlocked and the great hope of an autumn launch, all important for sales, has had to be postponed. Next year maybe? It's a great pity, since the DVD has much to offer.
There's a lot of sad news on the retail side as well. Colorvision has been placed in administrative receivership in 1996 , with a threat to 800 jobs at its 76 stores, while the Rumbelows shops that were taken over by computer retailer Escom have suffered a similar fate. The receivers have closed down the UK chain with the loss of 850 jobs at some 150 stores. Nothing seems to be going right just now.
Publications:
A. Heerding: The origin of the Dutch incandescent lamp industry. (Vol. 1 of The history of N.V. Philips gloeilampenfabriek). Cambridge, Cambridge University Press, 1986. ISBN 0-521-32169-7A. Heerding: A company of many parts. (Vol. 2 of The history of N.V. Philips' gloeilampenfabrieken). Cambridge, Cambridge University Press, 1988. ISBN 0-521-32170-0
I.J. Blanken: The development of N.V. Philips' Gloeilampenfabrieken into a major electrical group. Zaltbommel, European Library, 1999. (Vol. 3 of The history of Philips Electronics N.V.). ISBN 90-288-1439-6
I.J. Blanken: Under German rule. Zaltbommel, European Library, 1999. (Vol. 4 of The history of Philips Electronics N.V). ISBN 90-288-1440-X
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|title=
(help)
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Einzelnachweise:
Supervisory Board. In: philips.com
A Guide to Greener Electronics. In: greenpeace.org
[1] In: philips.com
[2] In: philips.com
Gibson-Insolvenz: Philips vergibt Lizenzrechte an TPV Technology. 25. Mai 2018, abgerufen am 6. April 2019 (deutsch).
Philips and TPV to enter global brand license agreement for audio and video products and accessories. Abgerufen am 6. April 2019 (englisch).
Our heritage - Company - About. Abgerufen am 6. April 2019 (englisch).
Instituut voor Nederlandse Geschiedenis: Biografie Gerard Leonard Frederik Philips (niederländisch), abgefragt am 28. August 2009
Unternehmensgeschichte von Philips in Deutschland. In: euroarchiveguide.org (englisch)
Philips 2501. In: radiomuseum.org. Abgerufen am 14. März 2016.
PerfectDraft | Anheuser-Busch InBev Deutschland. Abgerufen am 6. April 2019.
philips.de
Philips Forschung in Aachen schließt. In: Aachener Nachrichten, 5. Oktober 2009
Philips-Beschäftigte demonstrieren gegen Schließung. In: Aachener Nachrichten, 9. Oktober 2009
Philips Forscher suchen nach rettendem Strohhalm. In: Aachener Nachrichten, 9. Oktober 2009
heise online: Philips gliedert Fernsehsparte aus. Abgerufen am 6. April 2019.
heise online: TPV übernimmt Fernsehsparte von Philips. Abgerufen am 6. April 2019.
Das Unternehmen TP Vision startet heute mit der Vermarktung von Philips TVs. Abgerufen am 6. April 2019 (Schweizer Hochdeutsch).
Philips trennt sich von Unterhaltungselektronik. In: Ingenieur360.de. 22. Januar 2014, abgerufen am 6. April 2019 (deutsch).
Neue Philips-Strategie geht auf – Auch Sparprogramm macht sich bezahlt. In: ORF.at, 21. Oktober 2013
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Philips Unternehmensprofil. Philips Website, abgerufen am 9. Juli 2013.
Übernahme gescheitert… Philips Unterhaltungselektronik-Sparte geht nicht an Funai Electric. In: sempre-audio.at
Philips verkauft WOOX Innovations an Gibson Brands. In: philips.com
Philips: Verkauf von Lichtsparte wird abgesagt. (handelsblatt.com [abgerufen am 24. Mai 2018]).
Philips Lighting: Lichtsparte kommt an die Börse. (handelsblatt.com [abgerufen am 24. Mai 2018]).
Philips Lighting: Vollständige Trennung von Lichtsparte geht voran. (handelsblatt.com [abgerufen am 24. Mai 2018]).
Philips Lighting kündigt Änderung des Firmennamens in Signify unter Beibehaltung der Marke Philips für seine Produkte an. In: Philips. (philips.de [abgerufen am 24. Mai 2018]).
Philips Completes Acquisition of US-Based Color Kinetics, Further Strengthening Leading Position in LED Lighting Systems, Components and Technologies. In: finanznachrichten.de
Philips buys Canadian solid state lighting company TIR Systems for 49 mln eur. In: finanznachrichten.de
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http://www.newscenter.philips.com/main/standard/about/news/press/20090727_coffee.wpd
http://www.newscenter.philips.com/main/standard/news/press/2011/20110124_acquisition_preethi.wpd
Philips Unternehmensprofil. Abgerufen am 24. Mai 2018.
Philips Firmenzentrale. Abgerufen am 24. Mai 2018.
Hamburger Abendblatt - Hamburg: Neuer Chef für Philips Deutschland ist ein Niederländer. (abendblatt.de [abgerufen am 24. Mai 2018]).
Philips eröffnet Health Innovation Port. Abgerufen am 24. Mai 2018.
Weltweit erster LCD-Fernseher im 21:9 Kinoformat. In: Heise.de, 13. Januar 2009
HUE 1st Review - Geniales LED Licht System! In: YouTube.com, 29. Oktober 2012
Bluetooth connected toothbrush. In: Philips.com. Abgerufen am 31. August 2017.
Philips Innovation. Abgerufen am 24. Mai 2018.
European Commision: European Union Contest for Young Scientists
Anzeige in: Der Spiegel, Heft 40, 1. Oktober 1973, S. 151 (online)
Karl Sabbagh: Young scientists compete in Europe. In: New Scientist, 10. Juni 1971, S. 639–640 (online bei Google Books)
Jetzt bewerben: Forschungsförderpreis Delir-Management von DIVI und Philips. In: Philips. (philips.de [abgerufen am 24. Mai 2018]).
Philips als Markenzeichen – der Ursprung der Bildmarke. In: philips.de
The design story of the new Philips shield. In: YouTube.com, 13. November 2013
Big Brother Awards 2006 – CD-Brenner überwacht Benutzer. In: Focus.de, 20. Oktober 2006
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