PHILIPS 24CE7770 /10R STRAUSS YEAR 1987.

The PHILIPS  24CE7770 /10R  STRAUSS is a 25 Inches (59Cm) color television, was a top PHILIPS flagship in 1987.

Featuring super crisp picture with multistandard capability, Advanced Teletext, Super stereo HIFI Sound (Note the speakers) with local command sound equalizer, multi AV connectivity and OSD it's an heavy tellye with FSQ screen type.CTI Picture Improvements circuitry in which colour signal, e.g. the line-sequential colour difference signals (R-Y,B-Y), is processed by an edge steepening circuit e.g. a colour transient improver and/or a two-line delay line in which the colour signals from two lines are added. The delay line may be part of a drop-out compensation circuit in which the colour signal of line n is replaced by the signal present for line n-2. A CCD-line may be used as the two-line delay line, and an amplitude limiter included. ADVANTAGE - Increased picture sharpness and improved signal-to-noise ratio.
In the past analog commercial TV transmission standards, the limited bandwidth of the transmitted chrominance (or chrominance difference) signals causes the received images to have perceptibly blurred colour transition edges. This is especially evident if the received image contains geometrical patterns, e.g. test-colour bars, and results in the loss of detail detectable in complex multicoloured fine patterns.

In order to improve the quality of the received images, it is necessary to provide the receiver end with circuits capable of restoring, as far as possible, the frequency components in the chrominance signals which have been filtered away by the requirements of the reduced transmission bandwidth: in this way, the temporal duration of the chrominance transition edges, and thus the spatial extent of the chrominance transitions on the TV screen, can be reduced, and the edge definition improved. Circuits of this type are called "Color Transient Improvement" ("CTI") or Chrominance Transition Enhancement circuits.

An important constraint on chrominance transition enhancement circuits is the need to ensure that the center of the chrominance transition is unaffected by the enhancement process, so that the center of the chrominance transition after the enhancement process is still aligned with the center of the associated transition in the luminance signal. Also, it is necessary to leave gradual transitions in time unaltered; preserve, and possibly enhance, fine patterns; prevent the introduction in the image of additional distortions; and ensure that the existing noise components are not accentuated.

Sound is amazing toghether with picture (see the speakers).

Was featuring first time the PHILIPS CHASSIS 3A.

Multi -standard Operation: Multi -standard sets were becoming more common even  with the international exchange of tapes and the interest in satellite TV. They must have switchable polarity at the vision detector, a sound section capable of handling a.m. or f.m. signals at four different carrier frequencies, and some means of decoding the three main colour systems. If you're content with monochrome reception all three sys- tems are to a degree compatible, provided you adjust the field hold and height on a UK set for 525-line/60Hz field .rate signals. Colour decoders that sort out PAL and SECAM already existed and more are on the way. Most of us have been used to the idea of PAL -only working for so long that a bit of information on the other two systems may not come amiss at this point. The chrominance subcarriers in the SECAM system - one for each colour -difference signal - were frequency modulated but remain in the area of .4.5MHz. Saturation is represented by frequency deviation. The two colour - difference signals Dr (red) and Db (blue) were transmitted on alternate lines, the decoder demodulators receiving their inputs directly and via a 64μsec delay line on alternate lines. Synchronised switching was required to ensure that the demodulators receive the correct signals. Since the subcarrier is present throughout the line there's no need for a crystal oscillator in the receiver. As with f.m. sound, pre emphasis was applied at the transmitter and de -emphasis at the receiver. There's a choice of ident signals, either an extended burst of Dr or Db during the back porch period or ten lines of triangular subcarrier, alternately Dr and Db, during the field blanking period. The unmodulated subcarrier present in monochrome parts of the picture showed as a "fuzzy" trace on oscilloscope waveforms. The NTSC system (USA, Japan, etc.) had a similar line frequency to ours but runs at 60 fields per second. The line period differs therefore and the vision bandwidth is narrower. The suppressed chrominance subcarrier wass phase/amplitude modulated as was in PAL, but without the phase change on alternate lines. The subcarrier frequency was around 3.58MHz, with a 9Hz burst on the back porch.

Koninklijke Philips Electronics N.V. (Royal Philips Electronics Inc.), most commonly known as Philips, (Euronext: PHIA, NYSE: PHG) is a multinational Dutch electronics corporation.

Philips is one of the largest electronics companies in the world. In 2009, its sales were €23.18 billion. The company employs 115,924 people in more than 60 countries.

Philips is organized in a number of sectors: Philips Consumer Lifestyles (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care), Philips Lighting and Philips Healthcare (formerly Philips Medical Systems).
The company was founded in 1891 by Gerard Philips, a maternal cousin of Karl Marx, in Eindhoven, Netherlands. Its first products were light bulbs and other electro-technical equipment. Its first factory survives as a museum devoted to light sculpture. In the 1920s, the company started to manufacture other products, such as vacuum tubes (also known worldwide as 'valves'), In 1927 they acquired the British electronic valve manufacturers Mullard and in 1932 the German tube manufacturer Valvo, both of which became subsidiaries. In 1939 they introduced their electric razor, the Philishave (marketed in the USA using the Norelco brand name).
Philips was also instrumental in the revival of the Stirling engine.

As a chip maker, Philips Semiconductors was among the Worldwide Top 20 Semiconductor Sales Leaders.

In December 2005 Philips announced its intention to make the Semiconductor Division into a separate legal entity. This process of "disentanglement" was completed on 1 October 2006.

On 2 August 2006, Philips completed an agreement to sell a controlling 80.1% stake in Philips Semiconductors to a consortium of private equity investors consisting of Kohlberg Kravis Roberts & Co. (KKR), Silver Lake Partners and AlpInvest Partners. The sale completed a process, which began December 2005, with its decision to create a separate legal entity for Semiconductors and to pursue all strategic options. Six weeks before, ahead of its online dialogue, through a letter to 8,000 of Philips managers, it was announced that they were speeding up the transformation of Semiconductors into a stand-alone entity with majority ownership by a third party. It was stated then that "this is much more than just a transaction: it is probably the most significant milestone on a long journey of change for Philips and the beginning of a new chapter for everyone – especially those involved with Semiconductors".

In its more than 115 year history, this counts as a big step that is definitely changing the profile of the company. Philips was one of few companies that successfully made the transition from the electrical world of the 19th century into the electronic age, starting its semiconductor activity in 1953 and building it into a global top 10 player in its industry. As such, Semiconductors was at the heart of many innovations in Philips over the past 50 years.

Agreeing to start a process that would ultimately lead to the decision to sell the Semiconductor Division therefore was one of the toughest decisions that the Board of Management ever had to make.

On 21 August 2006, Bain Capital and Apax Partners announced that they had signed definitive commitments to join the expanded consortium headed by KKR that is to acquire the controlling stake in the Semiconductors Division.

On 1 September 2006, it was announced in Berlin that the name of the new semiconductor company founded by Philips is NXP Semiconductors.

Coinciding with the sale of the Semiconductor Division, Philips also announced that they would drop the word 'Electronics' from the company name, thus becoming simply Koninklijke Philips N.V. (Royal Philips N.V.).

PHILIPS FOUNDATION:

The foundations of Philips were laid in 1891 when Anton and Gerard Philips established Philips & Co. in Eindhoven, the Netherlands. The company begun manufacturing carbon-filament lamps and by the turn of the century, had become one of the largest producers in Europe. Stimulated by the industrial revolution in Europe, Philips’ first research laboratory started introducing its first innovations in the x-ray and radio technology. Over the years, the list of inventions has only been growing to include many breakthroughs that have continued to enrich people’s everyday lives.



In the early years of Philips &; Co., the representation of the company name took many forms: one was an emblem formed by the initial letters of Philips ; Co., and another was the word Philips printed on the glass of metal filament lamps.



One of the very first campaigns was launched in 1898 when Anton Philips used a range of postcards showing the Dutch national costumes as marketing tools. Each letter of the word Philips was printed in a row of light bulbs as at the top of every card. In the late 1920s, the Philips name began to take on the form that we recognize today.



The now familiar Philips waves and stars first appeared in 1926 on the packaging of miniwatt radio valves, as well as on the Philigraph, an early sound recording device. The waves symbolized radio waves, while the stars represented the ether of the evening sky through which the radio waves would travel.



In 1930 it was the first time that the four stars flanking the three waves were placed together in a circle. After that, the stars and waves started appearing on radios and gramophones, featuring this circle as part of their design. Gradually the use of the circle emblem was then extended to advertising materials and other products.



At this time Philips’ business activities were expanding rapidly and the company wanted to find a trademark that would uniquely represent Philips, but one that would also avoid legal problems with the owners of other well-known circular emblems. This wish resulted in the combination of the Philips circle and the wordmark within the shield emblem.



In 1938, the Philips shield made its first appearance. Although modified over the years, the basic design has remained constant ever since and, together with the wordmark, gives Philips the distinctive identity that is still embraced today.

The first steps of CRT production by Philips started in the thirties with the Deutsche Philips Electro-Spezial gesellschaft in Germany and the Philips NatLab (Physics laboratory) in Holland. After the introduction of television in Europe, just after WWII there was a growing demand of television sets and oscilloscope equipment. Philips in Holland was ambitious and started experimental television in 1948. Philips wanted to be the biggest on this market. From 1948 there was a small Philips production of television and oscilloscope tubes in the town of Eindhoven which soon developed in mass production. In 1976 a part of the Philips CRT production went to the town of Heerlen and produced its 500.000'th tube in 1986. In 1994 the company in Heerlen changed from Philips into CRT-Heerlen B.V. specialized in the production of small monochrome CRT's for the professional market and reached 1.000.000 produced tubes in 1996. In this stage the company was able to produce very complicated tubes like storage CRT's.
In 2001 the company merged into Professional Display Systems, PDS worked on LCD and Plasma technology but went bankrupt in 2009. The employees managed a start through as Cathode Ray Technology which now in 2012 has to close it's doors due to the lack of sales in a stressed market. Their main production was small CRT's for oscilloscope, radar and large medical use (X-ray displays). New experimental developments were small Electron Microscopy, 3D-TV displays, X-Ray purposes and Cathode Ray Lithography for wafer production. Unfortunately the time gap to develop these new products was too big.


28 of September 2012, Cathode Ray Technology (the Netherlands), the last Cathode Ray Tube factory in Europe closed. Ironically the company never experienced so much publicity as now, all of the media brought the news in Holland about the closure. In fact this means the end of mass production 115 years after Ferdinand Braun his invention. The rapid introduction and acceptation of LCD and Plasma displays was responsible for a drastic decrease in sales. Despite the replacement market for the next couple of years in the industrial, medical and avionics sector.
The numbers are small and the last few CRT producers worldwide are in heavy competition.

Gerard Philips:

Gerard Leonard Frederik Philips (October 9, 1858, in Zaltbommel – January 27, 1942, in The Hague, Netherlands) was a Dutch industrialist, co-founder (with his father Frederik Philips) of the Philips Company as a family business in 1891. Gerard and his younger brother Anton Philips changed the business to a corporation by founding in 1912 the NV Philips' Gloeilampenfabrieken. As the first CEO of the Philips corporation, Gerard laid with Anton the base for the later Philips multinational.



Early life and education

Gerard was the first son of Benjamin Frederik David Philips (1 December 1830 – 12 June 1900) and Maria Heyligers (1836 – 1921). His father was active in the tobacco business and a banker at Zaltbommel in the Netherlands; he was a first cousin of Karl Marx.



Career

Gerard Philips became interested in electronics and engineering. Frederik was the financier for Gerard's purchase of the old factory building in Eindhoven where he established the first factory in 1891. They operated the Philips Company as a family business for more than a decade.


Marriage and family

On March 19, 1896 Philips married Johanna van der Willigen (30 September 1862 – 1942). They had no children.

Gerard was an uncle of Frits Philips, whom he and his brother brought into the business. Later they brought in his brother's grandson, Franz Otten.


Gerard and his brother Anton supported education and social programs in Eindhoven, including the Philips Sport Vereniging (Philips Sports Association), which they founded. From it the professional football (soccer) department developed into the independent Philips Sport Vereniging N.V.



Anton Philips:

Anton Frederik Philips (March 14, 1874, Zaltbommel, Gelderland – October 7, 1951, Eindhoven) co-founded Royal Philips Electronics N.V. in 1912 with his older brother Gerard Philips in Eindhoven, the Netherlands. He served as CEO of the company from 1922 to 1939.



Early life and education

Anton was born to Maria Heyligers (1836 – 1921) and Benjamin Frederik David Philips (December 1, 1830 – June 12, 1900). His father was active in the tobacco business and a banker at Zaltbommel in the Netherlands. (He was a first cousin to Karl Marx.) Anton's brother Gerard was 16 years older.



Career

In May 1891 the father Frederik was the financier and, with his son Gerard Philips, co-founder of the Philips Company as a family business. In 1912 Anton joined the firm, which they named Royal Philips Electronics N.V.

During World War I, Anton Philips managed to increase sales by taking advantage of a boycott of German goods in several countries. He provided the markets with alternative products.

Anton (and his brother Gerard) are remembered as being civic-minded. In Eindhoven they supported education and social programs and facilities, such as the soccer department of the Philips Sports Association as the best-known example.

Anton Philips brought his son Frits Philips and grandson Franz Otten into the company in their times. Anton took the young Franz Otten with him and other family members to escape the Netherlands just before the Nazi Occupation during World War II; they went to the United States. They returned after the war.

His son Frits Philips chose to stay and manage the company during the occupation; he survived several months at the concentration camp of Vught after his workers went on strike. He saved the lives of 382 Jews by claiming them as indispensable to his factory, and thus helped them evade Nazi roundups and deportation to concentration camps.

Philips died in Eindhoven in 1951.



Marriage and family

Philips married Anne Henriëtte Elisabeth Maria de Jongh (Amersfoort, May 30, 1878 – Eindhoven, March 7, 1970). They had the following children:

* Anna Elisabeth Cornelia Philips (June 19, 1899 – ?), married in 1925 to Pieter Franciscus Sylvester Otten (1895 – 1969), and had:
o Diek Otten
o Franz Otten (b. c. 1928 - d. 1967), manager in the Dutch electronics company Philips
* Frederik Jacques Philips (1905-2005)
* Henriëtte Anna Philips (Eindhoven, October 26, 1906 – ?), married firstly to A. Knappert (d. 1932), without issue; married secondly to G. Jonkheer Sandberg (d. September 5, 1935), without issue; and married thirdly in New York City, New York, on September 29, 1938 to Jonkheer Gerrit van Riemsdijk (Aerdenhout, January 10, 1911 – Eindhoven, November 8, 2005). They had the following children:
o ..., Jonkheerin Gerrit van Riemsdijk (b. Waalre, October 2, 1939), married at Waalre on February 17, 1968 to Johannes Jasper Tuijt (b. Atjeh, Koeta Radja, March 10, 1930), son of Jacobus Tuijt and wife Hedwig Jager, without issue
o ..., Jonkheerin Gerrit van Riemsdijk (b. Waalre, April 3, 1946), married firstly at Calvados, Falaise, on June 6, 1974 to Martinus Jan Petrus Vermooten (Utrecht, September 16, 1939 – Falaise, August 29, 1978), son of Martinus Vermooten and wife Anna Pieternella Hendrika Kwantes, without issue; married secondly in Paris on December 12, 1981 to Jean Yves Louis Bedos (Calvados, Rémy, January 9, 1947 – Calvados, Lisieux, October 5, 1982), son of Georges Charles Bedos and wife Henriette Louise Piel, without issue; and married thirdly at Manche, Sartilly, on September 21, 1985 to Arnaud Evain (b. Ardennes, Sedan, July 7, 1952), son of Jean Claude Evain and wife Flore Halleux, without issue
o ..., Jonkheerin Gerrit van Riemsdijk (b. Waalre, September 4, 1948), married at Waalre, October 28, 1972 to Elie Johan François van Dissel (b. Eindhoven, October 9, 1948), son of Willem Pieter

Jacob van Dissel and wife Francisca Frederike Marie Wirtz, without issue.

(To see the Internal Chassis Just click on Older Post Button on bottom page, that's simple !)



A comment...........of a 1996 reality ..................
Philips, which seems to be a perennial walking wounded case. The company had appeared to be on the mend after a worldwide cost- cutting programme which was started five years ago when Jan Timmer took over as chairman.
 But, following a sharp profits fall, with the company's first quarterly loss since 1992, a further shake up is being undertaken.
The difficulty is that the company operates in a mature market, in which prices are falling at an annual rate of six per cent. Manufacturers are competing by cutting costs to gain a larger share of static demand. It's not a situation in which any firm that does its own manufacturing can achieve much. Philips' latest plan involves an overall loss of 6,000 jobs in its consumer electronics business, with far greater reliance placed on a group of external suppliers which are referred to as "a cluster of dedicated subcontractors".

This is an approach that was pioneered many years ago by major Japanese manufacturers. Rather than make everything yourself, you rely on subcontractors who, in return, rely on you for their main source of work. It is hardly a cosy arrangement: the whole point seems to be that the major fain can exert pressure on its subcontractors, thereby - in theory - achieving optimum efficiency and cost-effectiveness. What happens when lower and lower prices are demanded for subcontracted work is not made clear.

The whole edifice could collapse. However that might be, this is the course on which Philips has now embarked. The company is also to carry out distribution, sales and marketing on a regional rather than a national basis, and has said that it will not support Grundig's losses after this year.

But Philips' chief financial officer Dudley Eustace has said that it has "no intention of abandoning the television and audio business". One has to assume that the subcontracting will also be done on an international basis, as major Japanese firms have had to do. There is a sense of déjà vu about this, though one wishes Philips well - it is still one of the major contributors to research and development in our industry.

Toshiba, which has also just appointed a new top man, Taizo Nishimoro, provides an interesting contrast. Mr Nishimoro thinks that the western emphasis on sales and marketing rather than engineering is the way to go. So the whole industry seems to be moving full circle. Taizo Nishimoro has become the first non engineering president of Toshiba. Where the company cannot compete effectively on its own, he intends to seek international alliances or go for closures. He put it as follows. "The technology and the businesses we are engaged in are getting more complex.
 In these circumstances, if we try to do everything ourselves we are making a mistake." Here's how Minoru Makihara, who became head of Mitsubishi Corporation four years ago, sees it. "Technologies are now moving so fast that it is impossible for the top manager to know all the details. 
Companies are now looking for generalists who can understand broad changes, delegate and provide leadership." Corporate change indeed amongst our oriental colleagues. Major firms the world over are facing similar problems and having to adopt similar policies.

In a mature market such as consumer electronics, you have to rely on marketing to squeeze the last little bit of advantage from such developments as Dolby sound and other added value features. The consumer electronics industry has been hoping that the digital video disc would come to its aid and get sales and profits moving ahead.

The DVD was due to be released in Sept 1996 , but we are unlikely to hear much more about it yet awhile. There's no problem with the technology: the difficulty is with licensing and software. There is obviously no point in launching it without adequate software support. But the movie companies, which control most of the required supply of software, are concerned that a recordable version of the disc, due in a couple of years' time, would be a gift to pirates worldwide. Concessions have been made by the electronics industry, in particular that different disc formats should be used in different parts of the world. But a curious problem has arisen.
 The other main use of the DVD is as a ROM in computer systems. For this application flexible copying facilities are a major requirement. But the movie companies are unwilling to agree to this. At present the situation is deadlocked and the great hope of an autumn launch, all important for sales, has had to be postponed. Next year maybe? It's a great pity, since the DVD has much to offer.
There's a lot of sad news on the retail side as well. Colorvision has been placed in administrative receivership in 1996 , with a threat to 800 jobs at its 76 stores, while the Rumbelows shops that were taken over by computer retailer Escom have suffered a similar fate. The receivers have closed down the UK chain with the loss of 850 jobs at some 150 stores. Nothing seems to be going right just now.

• Publications

  
  A. Heerding: The origin of the Dutch incandescent lamp industry. (Vol. 1 of The history of N.V. Philips gloeilampenfabriek). Cambridge, Cambridge University Press, 1986. ISBN 0-521-32169-7
  A. Heerding: A company of many parts. (Vol. 2 of The history of N.V. Philips' gloeilampenfabrieken). Cambridge, Cambridge University Press, 1988. ISBN 0-521-32170-0
  I.J. Blanken: The development of N.V. Philips' Gloeilampenfabrieken into a major electrical group. Zaltbommel, European Library, 1999. (Vol. 3 of The history of Philips Electronics N.V.). ISBN 90-288-1439-6
  I.J. Blanken: Under German rule. Zaltbommel, European Library, 1999. (Vol. 4 of The history of Philips Electronics N.V). ISBN 90-288-1440-X

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